Brand Campaigns & Cultivation
As a branching identity designer, it is about the love of connecting the dots and trusting the process without being afraid to break it. I intend to grow in brand identity systems, cultivation, expansion, and promotion using the bottom-up method — concentrating on B2C grassroots businesses and small to mid-size enterprises.
My design philosophy centers around creating meaningful and memorable experiences for people; I want to deliver individualized solutions that echo diverse communities. I believe design should resonate with people on a personal level, not only being visually appealing.