Brand Cultivation & Activation
As a branching identity designer, it is about the love of connecting the dots and trusting the process without being afraid to break it. I intend to grow in brand identity systems, cultivation, expansion, and promotion using the bottom-up method — concentrating on B2C grassroots businesses and small to mid-size enterprises.
My design philosophy centers around creating memorable meaningful moments for people; I want to deliver individualized solutions that echo diverse communities. I believe design should resonate with people on a personal level, not only being visually appealing.
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