Live For Sustainability, Dress With Personality.
A brand that genuinely cares about the environment- surely unheard of, right? With fast fashion on the rise, it feels almost delusional to think anything would change... But with disturbers about-facing industries we as a whole will see change. Perrie Oliver is a part of the move to sustainability and aims to give upcycled and secondhand garments another chance at life, and do it all over again. With hand-tailored goods meticulously crafted, Perrie Oliver is the meeting point of personal style and longevity.
GRAPHIC DESIGN DELIVERABLES
Photography
Branding Elements
Mockups
UX/UI
ADVERTISING DELIVERABLES
Social Campaign
Merchandising
Photography
Print Ads
Product Mockups
GRAPHIC DESIGN
Derivative of the Latin word for olive tree planter Oliver symbolizes peace, dignity, and friendship, moreover, the French-derived name Perrie is representative of living in and amongst nature. Although these two names are rooted in being one with the earth they have different connotations — contemporary versus antiqued. 
Branding Assets
Branded Elements
Interior and Exterior
Woven Within Project
ADVERTISING
Looms liberally latch layers linking line by long line lacing luxuriously lavish loincloths like life, long and limitlessly looping. We often think not about the life of our garbs after they have left our hands. Much like language, the effects of the commodification of fashion have a long-lasting impact. This project's purpose is to visualize the link between textiles and terrain using a literary device—alliteration.
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