Get Connected With Your Inner Self
A boy born with skilled hands and a yearning to serve others made it his mission to not only better himself, but to bring peace and value to people's lives. Thought and Breath was molded, cultivated, and given life after merging his gift and talent with his purpose. Though and Breath is not just a place but is a way of being — connected with the entire self. A second home for the physical and mental you — a place to recenter the self through meditation, and physical healing.
GRAPHIC DESIGN DELIVERABLES
Photography
Videography
Branding Assets
Product Mockup
Auditory Asset
Interior/Exterior Design
Photography
Videography
Branding Assets
Product Mockup
Auditory Asset
Interior/Exterior Design
ADVERTISING DELIVERABLES
Social Campaign
Merchandising
Photography
Print Ads
Product Mockups
Social Campaign
Merchandising
Photography
Print Ads
Product Mockups
GRAPHIC DESIGN
Thought and Breath is refined and modern — mixing formality and friendliness. Centered around the core, the palette reflects groundedness and excitement; their soft variations and earth tones balance the vast hue range of the primary colors. A feminine figure forms between the T and B — abstracted but identifiable. The womanly body symbolizes warmth and tenderness, yet resilience and transcendence; it represents eternal life, love, energy, and raw emotion.
Brand Assets
The balance between restraint & decorativeness; a play between bold & demure reoccur in the brand's identity. San serifs feel modern yet playful while the serif conveys traditionalism.
Branded Elements
Using loose minimalistic illustrations & limiting the palette to earth tones — tan & dark brown, as well as two shades of yellow for a playful pop a cohesively mature & playful quality is achieved.
Brand Uniform
Slouchily structured yet deceptively lux, a steward/stewardess of relaxation needs a relaxed, upscaled attire for an easy, breezy, laidback feel. The uniform is characteristical and complimentary to the brand.
Room Design
Beyond the entrance, the air is warmingly crisp & filled with the smell of soft soothing essences. This is more than a spa; it is the place to unwind & recharge. The aura is homely yet groovy — high-quality hospitality.
Peace In The Park
ADVERTISING
Relaxing and unwinding isn't always a walk in the park, but Thought & Breath ensures it is! Get connected with your inner self amongst the trees in the first annual "Peace in the Park" New York Central Park takeover. Destress and decompress while taking in the scenery at several of our spa stations — enjoy a head-to-toe connective experience under the cover of free-flowing foliage.
Target Audience: Early adult to older-aged middle-class business-minded working women with driven and determined personalities, and active lifestyles, but take extra care in their appearance and state of being.
Campaign Goal: Simultaneous reaching potential new clients and giving pre-existing clients a new experience.
Campaign Type: Guerilla Marketing
Execution Timeframe: One Day
